Guideline
PREFACE
This book is designed and created as a guideline for the standardization and communication of Mah Sing’s brand identity. It is important that every member of Mah Sing team understands and uses these guidelines so that our corporate image and identity is clear, consistent and more easily recognizable to the public.
TABLE OF CONTENTS
1.1 Brand Story
1.2 Vision & Mission
1.3 Brand Tagline
1.4 Brand Philosophy
2.1 Logo Colour & Minimum Size
2.2 Logo Proportion & Clear Space
2.3 Logo Incorrect Usage
2.4 Colour Palette
2.5 Typeface
2.6 Support Graphic Element
3.1 Brand Architecture (Overview)
3.2 Collections (Logo Guide)
(a) Residential/Mixed Development
– High Rise
– Landed
(b) Commercial
(c) Industrial
(d) Industrial
4.1 Incorporating the Mah Sing Logo
4.2 Mah Sing Logo Size
4.3 Mah Sing Logo Position
4.4 Mah Sing Logo color
4.5 Mah Sing Logo Materialities
4.6 Mah Sing Logo Lighting
4.7 Mah Sing Rooftop Signage