Marketing
PREFACE
This book is designed and created as a guideline for the standardization and communication of Mah Sing’s brand identity. The standardization of brand elements (both visual and verbal) serves as an affirmation of brand consistency across all project marketing and advertising touch points: from OOH (Out of Home), print to digital. Each guiding principle in this book serves as a reflection of the brand’s personality and values that transcend each and every aspect of the brand’s effort to create a meaningful and unifying message in the minds’ of our target audience.he public.
TABLE OF CONTENTS
1.1 Size Of Project Logo (based on Full Page Press Ad / Magazine)
1.2 Typeface (Optional)
1.3 Direction
2.1 Outdoor Banner
2.2 Street Bunting
(a) Without Directional Sign
(b) With Directional Sign
2.3 Billboard
(a) Vertical
(b) Horizontal
(c) Overhead
(d) For Leasing
2.4 Hoarding
3.1 Press Ad / Magazine
(a) Banner – 330mm (W) x 100mm (H)
(b) Full Page – 261mm (W) x 370mm (H)
(c) Double Page Spread – 540mm (W) x 370mm (H)
3.2 Flyer – 210mm (W) x 297mm (H)
3.3 Brochure
3.4 Simplified Brochure
4.1 EDM
(a) EDM Blast- 1000px (W) x 3300px (H)
(b) EDM (Netcore)
(c) EDM (For Announcement)
4.2 Microsite
(a) Landing Page – Dekstop Version
(b) Inner Page(s) – Dekstop Version
4.3 Microsite Footer
4.4 Video
4.5 Online Banner
(a) Rectangle – 300x250px, 336×280
(b) Skyscraper – 300x600px
(c) Leaderboard – 728x90px
(d) Mobile Banner – 320x100px
4.6 Facebook Ad Banner
(a)Facebook Ad banner 1200 x 628
(b)Facebook Ad banner 1080 x 1080
(c)Facebook Ad Carousel banner 1080 x 1080
5.1 Sales Gallery Signages
5.2 Sales Gallery Backdrop
5.3 Icons – Work in Progress