4. Digital Collateral
4.1 EDM
(A) Email Blast 1000px(W)
PROJECT LOGO (A1 - J4)
Placement
Flexible within the permitted grid.
(A1 – J4)
SIGN-OFF BAR (Height : 550px)
1. Contact
Proxima Nova Bold ≥ 66pt.
2. Microsite
Proxima Nova Bold ≥ 66pt.
3. Mah Sing logo with tagline
≥ 554px (W) x 170px (H)
FOR LAUNCH & SUSTENANCE
Sample 1
Sample 2
CONTENT REQUIREMENTS (A1 - J12)
1. Launch & Sustenance
A. Catchy headline (≤ 5 words preferred)
B. Launch date (big and very visible)
C. Launch time (always avoid, unless utmost necessary)
D. Project info :
– Freehold (silent, if leasehold)
– Brief description, product details (no.
of rooms, sizes, min price) etc (≤ 5
short sentences preferred)
– USPs in bullets or infographics
– Launch promo or any other highlights
(if any)
E. Map (traced from google & simplified with waze address)
(B) EDM (Netcore)
4.2 Microsite
(A) LANDING PAGE - DEKSTOP VERSION
FOR LAUNCH & SUSTENANCE
4.3 Microsite Footer (Group/Project)
4.4 Video
A. Project watermark logo Placement
Flexible within the permitted grid. (I1 – J3)
ENDING SCENE (A1 - J12)
1. Contact
Proxima Nova Bold ≥ 18pt.
2. Microsite
Proxima Nova Regular ≥ 18pt.
3. Mah Sing logo with tagline
≥ 856px (W) x 261px (H)
FOR LAUNCH & SUSTENANCE
Project Logo on Top Right Corner
Project Logo on Top Right Corner
Project Logo on Top Right Corner
Ending Scene (Frame 1)
Ending Scene (Frame 2)
Ending Scene (Frame 3)
CONTENT REQUIREMENTS
1. Launch & Sustenance
A. Every frame (when necessary) : Project logo on top right corner (compulsory)
2. Ending scene (last 3 slides) (compulsory for more than 10 sec video) :
B. stand-alone project logo
C. microsite and phone number
D. Award logo
E. MS logo & tagline
SUBTITLES
A. FontType – Proxima Nova Semi Bold (recommended but not compulsory, similar sans serif fonts can be use).
Subtitle Font Size – Min 38pt / Max 66pt
B. Content FontType – No restriction (depends on the theme & mood of the video concept)
4.5 Online Banner - GIF/ STATIC
(A) Rectangle - 300x250px, 336x280
FOR LAUNCH & SUSTENANCE
1. Project Logo Placement
Flexible within the permitted grid
(A1 – E2)
2. Mah Sing Logo Placement
Fixed width permitted
(B3 – D3)
3. Font
Main title – Project brand font
Body copy – Proxima Nova
4. CTA button
• Prefer with bright warm colour
• Opposite-colour CTA text
• Bold Proxima nova font
5. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
CONTENT REQUIREMENTS
A. Catchy headline (≤ 5 words preferred)
B. Key Message & brief descript
(≤ 8 words preferred)
Frame 1
End frame (2 sec duration)
FOR EVENTS & CAMPAIGN
1. Project Logo Placement
Fixed width permitted
(D4 – E2)
2. Masthead (if applicable)
Fixed width permitted
(A3 – C3)
3. Mah Sing Logo Placement
Fix permitted grid
(B3 – D3)
4. Font
Main title – Project brand font
Body copy – Proxima Nova
5. CTA button
• Prefer with bright warm colour
• Opposite-colour CTA text
• Bold Proxima nova font
6. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
CONTENT REQUIREMENTS
A. Catchy headline (≤ 5 words preferred)
B. Key Message & brief descript
(≤ 8 words preferred)
(B) Skyscraper - 300x600px
1. Project Logo Placement
Fixed width permitted
(D4 – E2)
2. Masthead (if applicable)
Fixed width permitted
(A3 – C3)
3. Mah Sing Logo Placement
Fix permitted grid
(B3 – D3)
4. Font
Main title – Project brand font
Body copy – Proxima Nova
5. CTA button
• Prefer with bright warm colour
• Opposite-colour CTA text
• Bold Proxima nova font
6. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
CONTENT REQUIREMENTS
A. Catchy headline (≤ 5 words preferred)
B. Key Message & brief descript (≤ 8 words preferred)
(C) Leaderboard - 728x90px
1. Project Logo Placement
Fixed width permitted
(A1)
2. Masthead (if applicable)
Fixed width permitted
(C1)
3. Font
Main title – Project brand font
Body copy – Proxima Nova
4. CTA button
• Prefer with bright warm colour
• Opposite-colour CTA text
• Bold Proxima nova font
5. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
CONTENT REQUIREMENTS
A. Catchy headline (≤ 5 words preferred)
B. Key Message & brief descript (≤ 8 words preferred)
(D) Mobile Banner - 320x100px
1. Project Logo Placement
Fixed width permitted
(A1)
2. Masthead (if applicable)
Fixed width permitted
(B1-D1)
3. Font
Main title – Project brand font
Body copy – Proxima Nova
4. CTA button
• Prefer with bright warm colour
• Opposite-colour CTA text
• Bold Proxima nova font
5. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
CONTENT REQUIREMENTS
A. Catchy headline (≤ 5 words preferred)
B. Key Message & brief descript (≤ 8 words preferred)
4.6 Facebook Ad Banner - VIDEO/ STATIC
(A) 1200 x 628px
1. Mah Sing Logo Placement
• Prefer position (B5 – E5)
• any position within (C1 – E5)
2. Project Logo Placement
• Prefer position (B5 – E5)
• any position within (C1 – E5)
3. Font
Main title – Project brand font
Body copy – Proxima Nova
4. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
(B) 300 x 250px
1. Mah Sing Logo Placement
• Frame 1 – Fixed width permitted (B5 – E5)
• End frame – Fixed width permitted (B3 – D3)
2. Font
Main title – Project brand font
Body copy – Proxima Nova
3. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
Township logo placement
1. Logo Placement
• Frame 1 – Fixed width permitted (B5 – E5)
• End frame – Fixed width permitted (B3 – D3)
(C) 1080px 1080px
1. Mah Sing Logo Placement
• Frame 1 – Fixed width permitted (B5 – E5)
• End frame – Fixed width permitted (B3 – D3)
2. Font
Main title – Project brand font
Body copy – Proxima Nova
3. for Static Image only
• only use frame 1 requirement
• only 1 logo in single frame
