3. Print Collateral
3.1 Press Ad / Magazine
(A) BANNER
PROJECT LOGO (A1 - F9)
Placement
Flexible within the permitted grid. (A1 – F9)
SIGN-OFF BAR (A10 - J12)
1. Contact
Proxima Nova Bold ≥ 17 pt
2. Microsite
Proxima Nova Bold ≥ 17 pt
3. Waze (optional)
Proxima Nova Bold ≥ 10 pt
4. Sales Gallery Address (optional)
Proxima Nova Regular ≥ 9pt
4. Mah Sing logo with tagline
≥ 50mm Width
Sample 1
Sample 2
CONTENT REQUIREMENTS (A1 - J9)
1. Launch & Sustenance
Catchy headline (≤ 5 words preferred)
Launch date (big and very visible)
Project info:
– Freehold (silent, if leasehold)
– Brief description, product details (no. of rooms, sizes, min price) etc
– USPs in bullets or infographics
– Launch promo or any other highlights (if any)
Optional (depending on available space): map (traced from google & simplified. Include waze address)
B) FULL PAGE
PROJECT LOGO (A1 - J7)
Placement
Flexible within the permitted grid. (A1 – J7)
SIGN-OFF BAR (A12 - J12)
1. Contact
Proxima Nova Bold ≥ 21 pt
2. Microsite
Proxima Nova Bold ≥ 21 pt
3. Waze (optional)
Proxima Nova Bold ≥ 6 pt
4. Sales Gallery Address (optional)
Proxima Nova Regular ≥ 5.5 pt
5. Mah Sing logo with tagline
≥ 62mm Width
6. Award
include latest award for the project, otherwise feature group award
Sample 1
Sample 1
Sample 2
CONTENT REQUIREMENTS (A1 - J11)
A. Catchy headline (≤ 5 words preferred)
B. Launch date (big and very visible)
C. Launch time (always avoid, unless utmost necessary)
D. Project info :
– Freehold (silent, if leasehold)
– Brief description, product details (no. of rooms, sizes, min price) etc (≤ 5 short sentences preferred)
– USPs in bullets or infographics
– Launch promo or any other
highlights (if any)
E. Map (traced from google & simplified. Include waze address)
(C) DOUBLE PAGE SPREAD - 540mm (W) x 370mm (H)
PROJECT LOGO (A1 - J7)
Placement
Flexible within the permitted grid. (A1 – J7)
SIGN-OFF BAR (A12 - J12)
1. Contact
Proxima Nova Bold ≥ 21 pt
2. Microsite
Proxima Nova Bold ≥ 21 pt
3. Waze
Proxima Nova Bold ≥ 6 pt
4. Sales Gallery Address
Proxima Nova Regular ≥ 5.5 pt
5. APDL / Disclaimer
Proxima Nova Regular 5.5pt*
6. Mah Sing logo with tagline
≥ 62 mm Width
CONTENT REQUIREMENTS (A1 - J11)
1. Launch & Sustenance
A. Catchy headline (≤ 5 words preferred)
B. Launch date (big and very visible)
C. Launch time (always avoid, unless utmost necessary)
D. Project info :
– Freehold (silent, if leasehold)
– Brief description, product details (no. of rooms, sizes, min price) etc (≤ 5 short sentences preferred)
– USPs in bullets or infographics
– Launch promo or any other
highlights (if any)
E. Map (traced from google & simplified. Include waze address)
3.2 Flyer
210mm (W) x 297mm (H)
PROJECT LOGO (A1 - J7) FRONT
Placement
Flexible within the permitted grid.
(A1 – J7)
SIGN-OFF BAR (A12 - J12) BACK
1. Contact
Proxima Nova Bold ≥ 17pt.
2. Microsite
Proxima Nova Bold ≥ 17pt.
3. Waze
Proxima Nova Bold ≥ 10pt.
4. Sales Gallery Address
Proxima Nova Regular ≥ 9pt.
5. APDL / Disclaimer
Proxima Nova Regular 5.5pt.
6. Mah Sing logo with tagline
≥ 50mm (W) x 15mm (H)
Sample 1
Sample 2
Without Awards
Sample 1
Sample 1
Sample 2
Sample 3
CONTENT REQUIREMENTS (A1 - J12) FRONT, (A1 - J11) BACK
1. Launch & Sustenance
Catchy headline (≤ 5 words preferred)
Launch date (big and very visible)
Launch time (always avoid, unless utmost necessary)
Project info :
– Freehold (silent, if leasehold)
– Brief description, project components and or master plan description, location etc
(≤ 5 short sentences preferred)
– USPs and unique features illustrated with stock image, actual shoot
(show units, sales gallery etc), views, renders, infographics and bullets
– Optional : Master plan / site plan (when necessary)
– Optional : Facilities plan with legend
– Optional : Selected floor plans and brief details (no. of rooms, sizes, min price), provisions, etc
– Launch promo or any other highlights (if any)
– Site progress photo (only if important and necessary)
Map (traced from google & simplified with nearby amenities. Include waze address)
3.3 Brochure
210mm (W) x 297mm (H)
PROJECT LOGO (A1 - J7) FRONT
Placement
Flexible within the permitted grid. (A1 – J7)
SIGN-OFF BAR (A9 - J12) BACK
1. Placement
logo Flexible within the permitted grid. (D9 – G10)
2. Contact
Proxima Nova Bold ≥ 21pt.
3. Microsite
Proxima Nova Bold ≥ 12pt.
4. Waze
Proxima Nova Bold ≥ 10pt.
5. Sales Gallery Address
Proxima Nova Regular ≥ 9pt.
6. APDL / Disclaimer
Proxima Nova Regular ≤ 4pt.
7. Mah Sing logo
≥ 50mm (W) x 15mm (H)
CONTENT REQUIREMENTS - FRONT & BACK PAGES ONLY (A1 - J12) FRONT, (A1 - J11) BACK
1. Launch & Sustenance
A. Catchy headline (≤ 5 words preferred)
B. No content allow on this page
3.4 Simplified Brochure
210mm (W) x 297mm (H)
PROJECT LOGO (H6 - I7)
1. Placement
Fixed maximum width permitted grid. (G6 – I7)
SIGN-OFF BAR (A9 - J12) BACK
Sample 2
1. Placement
logo Flexible within the permitted grid. (D9 – G10)
2. Contact
Proxima Nova Bold ≥ 21pt.
3. Microsite
Proxima Nova Bold ≥ 12pt.
4. Waze
Proxima Nova Bold ≥ 10pt.
5. Sales Gallery Address
Proxima Nova Regular ≥ 9pt.
6. APDL / Disclaimer
Proxima Nova Regular ≤ 4pt.
7. Mah Sing logo
≥ 50mm (W) x 15mm (H)
LINE DESIGN ELEMENT (A1-J12)
1. Placement
Line design element is flexible within the permitted grid, except for logo space (G6 – I7)
2. Finishing
Line design element with hot stamping
